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Lidia Krupka

About

My career was launched with the benefits of diverse approaches and analyses of various subjects in my education. I have a BA from Montreal's Concordia University, where I majored in Design Art, and a Masters of Fine Arts — MFA, specialty in Graphic Art, from the Academy of Fine Arts in Warsaw, Poland (which is the source for some of the world's leading designers and poster artists). In Poland my mentors were Teresa Pagowska, Halina Chrostowska, Maciej Urbaniec and Stanislaw Wieczorek.

My professional experience encompasses a wide variety of projects in design, communications and advertising. I worked in fashion, consumer advertising and in the field of healthcare communications and achieved a significant record of success in brand ID.

Recognition for the excellence of my work came early. In my student years I enjoyed the distinction of winning several competitions and my work was rewarded with group and solo exhibitions in Warsaw and in the prestigious Banff Center for the Arts in Alberta, as well as by a grant from Krasner-Pollock Foundation in New York.

My work in advertising won awards from the New York Festivals' Globals as well as from the top awards shows in the world of healthcare communications (Pace Awards, Canada; IN-AWE and RX Club, USA).

I'm fortunate in having been exposed to the best design influences of the 20th and 21st centuries, this has helped me develop a cultured, educated eye. I'm dedicated to perfection and have been called a designer's designer.

My outlook and design approach, which has been formed by diverse experience, has recently been further honed by the global challenges inherent in working in the Gulf Region.

Although I have an impressive record of success in print advertising, I prefer the challenges inherent in graphic design, branding and packaging. It is in these areas, where the visual aspect is primary, that I feel I can make the strongest contribution to my clients' success.

BRANDS

Consumer brands // Domtar / Bateel / Moutamarat / Dubai International Poetry Fesival 2009 / Aya / EMEG / Beautyrest / Corby / Agropur / Royal Bank / Helen Curtis / Asteco / DCC / Studitalia / TRAC / Zilwa / Q home decor

Pharmaceutical brands // Teva — Copaxone / Corporate // Abbott — Mavik, Biaxin, Epival, Norvir, Kaletra, Clave, Sevorane // Aventis — Ketek, Exubera // Berlex — Betaseron, Gadovist, Zevalin // Shire — Adderall XR // Biosyntech — Corporate branding // Merck — Cozaar/Hyzaar, Singulair // Novartis — Diovan, Miacalcin, Lescol, Clozaril, Neoral, Starlix, Clazaril, Femara, Gleevec, Sandostatin, Zometa // Roche Diagnostics — Lab devision // Stiefel — Stieprox // Lundbeck — Celexa, Keppra, Corporate // Pfizer — VIAGRA / Aricept // Schering — Nasonex, Integrilin // Servier — Remicade, Phulse, Protos, Starnoc

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Montreal, Quebec, Canada
http://lidiakrupkadesign.com