I am a UX/UI Designer with a holistic and human-centered design approach who loves to design engaging products and spaces for our digital and physical world.
Design Scope
With significant previous work experience in exhibition design, brand spaces design, and retail design, I primarily focus on the visual aspects to tell enthralling stories, make knowledge tangible and create experiential brands. In addition, I highly contribute to three-dimensional design and technical solutions to interweave architecture and graphic design.
User Experience Design
With profound research, I gain deep empathy with the target audience and a clear understanding of the problem space. My analytic thinking leads to insight-driven decision-making that helps me to create enjoyable and straightforward flows, systems, interactions, or experiences for problem-orientated solutions. I enjoy fast prototyping and user testing to iterate my ideas to improve them constantly.
With my added User Experience Design skills, I strive to design rich stand-alone digital experiences and immersive digital extensions for tangible products and spaces.
Toolbox
▪️ Design Concepts & Storytelling
▪️ Design Thinking & Human-centered Design
▪️ Visual & Graphic Design
▪️ Visualization & Information Design
▪️ Design Lead & Art Direction
▪️ Brand Design & Styleguides
▪️ Exhibits & Hands-on Experiences
▪️ Final Artworks & Technical Hand-off
▪️ Design Operations, Implementation & Production
▪️ Collaboration with Interdisciplinary & Diverse Teams
▪️ Project Management
▪️ Clients in Culture, Mobility, Retail, Technology, and Health Care
▪️ Projects with variety of scale and duration
UX Methods & Capabilities
▪️ Competitive Analysis, Usability Heuristics
▪️ User Interviews & User Surveys
▪️ Design Personas, User Scenarios, User Journeys
▪️ Task Analysis & User Flows
▪️ Information Architecture
▪️ Sketching, Wireframing, Prototyping, Mockups
▪️ UI Design & Visual Design
▪️ Interaction Design
▪️ Accessibility & Inclusion
▪️ Usability Testing
▪️ Design Iterations & Improvements
▪️ Design Systems
▪️ Development Hand-off
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